Last modified April 22, 2020


The Website is operated by Matthew Trent, Inc., 8383 Preston Center Plaza Drive, Suite 120, Dallas, TX 75225 USA (“We,” or “Matthew Trent, Inc.”). This Privacy Policy describes the information collected through your (“Your”) use of the Website, how We use it, how We share it, how We protect it, and the choices You can make about Your information.

ATTENTION: PLEASE READ OUR PRIVACY POLICY CAREFULLY BEFORE ACCESSING OR USING THE WEBSITE. ACCESSING OR USING THE WEBSITE INDICATES THAT YOU ACCEPT AND AGREE TO BE BOUND BY THIS PRIVACY POLICY IN FULL. IF YOU DO NOT ACCEPT THIS PRIVACY POLICY, DO NOT ACCESS OR USE THE WEBSITE. You acknowledge (a) that You have read and understood this Privacy Policy; (b) that this Privacy Policy shall have the same force and effect as a signed agreement; and (c) that by agreeing to this Privacy Policy, You consent to receive notifications regarding security incidents to the email address We have on file for You.

Unless explicitly stated otherwise, any new features that augment or enhance the current Website shall be subject to this Privacy Policy.

Please review the Privacy Policy each time You use the Website. BY USING THE WEBSITE, YOU AGREE TO BE BOUND BY THE MOST RECENT VERSION OF THE PRIVACY POLICY. If We materially change this Privacy Policy, We will let You know by sending an email notifying You of the changes to the email address We have on file for You.

I. Information We Collect

We collect information from You when You use the Website, contact or interact with us, and voluntarily provide us with Your comments and other content in connection with using the Website.

  • When You place an order, We may collect Your billing details (including Your first name, last name, company name, country/region, street address, town/city, state, zip code, telephone number, and email address), shipping details (including Your first name, last name, company name, country/region, street address, town/city, state, zip code, and order notes), and payment information (including credit card number, CVV, and expiration).
  • When You schedule an appointment, We collect Your first name, last name, email address, telephone number, date and time of Your appointment, information related to the shape, size, and budget of the diamond in which You are interested, and Your comments related to what You are looking for.
  • When You submit a contact form, We collect Your first name, last name, email address, telephone number, information related to how We can help, and any comments You voluntarily provide.
  • When You use the call functionality on the Website, We may collect Your telephone number and any information You and Your device provide during the video or audio call.
  • We may collect information about You from third-party sources. The Website provides links to our social media pages, including our Facebook and Instagram Pages. If You connect with social media websites through the Website, We may receive personal information about You.
    • Modern Luxury. We use Modern Luxury for marketing purposes. Modern Luxury may provide us information about You, including Your name, home address, and email address. For more information, please visit the Modern Luxury privacy policy at:

We automatically collect information regarding each user of our Website, including Your IP address, the domain name of Your Internet service provider, the Website features You use and the time of Your use, Your device information (e.g., device model and operating system version), and aggregated information that cannot be used to specifically identify You when You use the Website. Additional information collected is described in the Cookies section below.

We may combine all of the information We collect about You and use it in the manner described in this Privacy Policy. 

II. How We Use Information

We use the information that We collect for several purposes, including:

  • The purposes for which it was provided;
  • To provide information and respond to requests for products and services;
  • To process and respond to customer inquiries and comments;
  • To provide the products You ordered (including, but not limited to, confirming Your order, processing and shipping Your purchase, notifying You about updates to the Website, and providing You with additional information about our products);
  • To process payment transactions (Your information will be used to submit Your payment information to our payment processors);
  • To administer, operate, and improve the Website;
  • To personalize and enhance Your experience using the Website;
  • To send periodic emails. If email recipients choose, the email address they provide may be used to send them occasional news, updates, related product or service information, etc. Note: If at any time email recipients would like to unsubscribe from receiving future commercial emails, We include unsubscribe instructions at the bottom of each email;
  • To generate and review reports and data about our user base and Website usage patterns;
  • To analyze the accuracy, effectiveness, usability, or popularity of the Website;
  • To compile aggregate data for internal and external business purposes;
  • To prevent fraud and abuse of the Website and to otherwise protect You and our business;
  • To assist law enforcement and respond to subpoenas; and
  • To perform other business activities as needed, or as described elsewhere in this Privacy Policy.
  • As explained elsewhere in this Privacy Policy, personal information We collect may be processed by our partners in providing services related to the Website (such as administration services, technical services relating to the maintenance, servicing, and upgrading of software, hosting services, customer service, data migration services, and analytical services, among others).


III. How Information is Disclosed

Information may be disclosed to third parties in accordance with our Privacy Policy.

A.  Third Party Service Providers and Business Partners. We may use third-party service providers and business partners to perform functions in connection with the Website, such as social sharing, marketing, shipping, site analytics, relationship management, functions related to analyzing and improving the Website usefulness, reliability, user experience, and operation, storing data, and as otherwise described in this Privacy Policy. We may share information with Apple and Google to the extent that they facilitate the placement of calls through the Website. We also may share personal information with these providers and partners for their direct marketing and promotional purposes and so they can provide services to You.

  • Facebook. By clicking on the Facebook button on the Website, You will be automatically transported to the official Facebook Page for Matthew Trent, Inc.
  • Instagram. By clicking on the Instagram button on the Website, You will be automatically transported to the official Instagram Page for Matthew Trent, Inc.
  • We use Mailchimp to disseminate newsletters and other marketing materials. Mailchimp may collect Your name, date of birth, gender, occupation, demographic information, address, title, email address, telephone number, information related to Your interests and preferences (including Your publicly-available social media profile information, purchase history, and marketing preferences), Your IP address, information related to usage, cookies, online navigation, location, and browser, financial information (including credit card, account, and payment information), email client type, device information (including information related to the device and applications from which You access emails sent using Mailchimp, operating system and browser ID), and information related to Your interactions with emails sent through Mailchimp (including the dates and times on which You access emails, and Your browsing activities, such as the emails You open and the pages You view). For more information about the information Mailchimp collects, please visit the Mailchimp privacy policy at:
  • WooCommerce. We use WooCommerce to facilitate our shopping cart functionality. WooCommerce may collect Your credit card and billing information, name, email address, shipping address, IP address, location, unique device identifier, browser type, language preference, operating system, referring site, mobile network information, information related to the date and time of Your access, information about Your interactions with the Website, information derived from cookies and other technologies, and any other information You voluntarily provide (including information You submit as part of a contact request). For more information about the information WooCommerce collects, please visit the WooCommerce privacy policy at:
  • WordPress. We use WordPress to manage content. WordPress may collect information related to Your name, email address, contact form submissions, credit card and billing information, shipping address, IP address, location, unique device identifier, browser type, language preference, operating system, referring site, mobile network information, information related to the date and time of Your access, information about Your interactions with the Website, information derived from cookies and other technologies, and any other information You voluntarily provide. For more information, please visit the WordPress privacy policy at:

B.  Payment Processing.  Any credit card information You provide may be shared with and may be stored by Authorize.Net and Fitech for the purposes of processing Your credit card payment and is subject to their privacy policies, including in the case of data breach. For more information, please visit Authorize.Net’s privacy policy at:, and Fitech’s privacy policy at:

C.  Business Changes. If We become involved in a merger, acquisition, sale of assets, joint venture, securities offering, bankruptcy, reorganization, liquidation, dissolution, or other transaction, or if the ownership of all or substantially all of our business otherwise changes, We may transfer Your information to a third party or parties in connection therewith.

D.  Affiliates. We may also share Your information with our affiliates for purposes consistent with this Privacy Policy. Our affiliates will be required to maintain that information in accordance with this Privacy Policy.

E.  Investigations and Law. We may disclose information about You to third parties if We believe that such disclosure is necessary to:

  • Comply with the law or guidance or cooperate with government or law enforcement officials or private parties;
  • Investigate, prevent, or take action regarding suspected illegal activities, suspected fraud, the rights, reputation, safety, and property of us, users, or others, or violations of our policies or other agreements with us;
  • Respond to claims and legal process (for example, subpoenas); and/or
  • Protect against legal liability. 

F.  Aggregated Information. We may share aggregated information relating to users of the Website with affiliated or unaffiliated third parties. This aggregated information does not contain personal information about any user.

G. Cookies and Other Tracking Technologies

We, along with third parties, use cookies, local storage objects, Web beacons, and other technologies. These technologies are used for tracking, analytics, and personalization and optimization of the Website.

Cookies are small files that are transferred to and stored on Your computer through Your Web browser (if You allow it) that enable the website’s or service provider’s system to recognize Your browser and capture and remember certain information. You can instruct Your browser to stop accepting cookies. But, if You do not accept cookies, You may not be able to use all portions of all functionality of the Website.

  • Persistent cookies remain on the visitor’s computer after the browser has been closed.
  • Session cookies exist only during a visitor’s online session and disappear from the visitor’s computer when the visitor closes the browser software.

Flash cookies (also known as local shared objects) are data files that can be created on Your computer by the websites You visit, and are a way for websites to store information for later use. Flash cookies are stored in different parts of Your computer from ordinary browser cookies. You can disable the storage of flash cookies. For additional information about managing and disabling flash cookies, please visit:

Web beacons are small strings of code that provide a method for delivering a graphic image on a web page or in an email message for the purpose of transferring data. You can disable the ability of web beacons to capture information by blocking cookies.

We use cookies and other tracking technologies on the Website to help us understand and save Your preferences and interests, so We can personalize Your future visits and compile aggregate data about Website traffic and Website interaction to offer better Website experiences and tools in the future.

Some of our business partners, such as our analytics providers and advertising networks, also use cookies and other tracking technologies on our Website, some of which may track users across websites and over time.

IV. Security

We implement a variety of security measures to protect the safety of Your personal information when You enter, submit, or access Your personal information.

While We take reasonable measures to protect the information You submit via the Website against loss, theft, and unauthorized use, disclosure, or modification, We cannot guarantee its absolute security. No Internet, email, or mobile application transmission is ever fully secure or error free. Email or other messages sent through the Website may not be secure. You should use caution whenever submitting information through the Website and take special care in deciding with which information You provide us.

We cannot guarantee that transmissions of Your personal information will be fully secure and that third parties will never be able to defeat our security measures or the security measures of our partners.  WE ASSUME NO LIABILITY FOR DISCLOSURE OF YOUR INFORMATION DUE TO TRANSMISSION ERRORS, THIRD-PARTY ACCESS, OR CAUSES BEYOND OUR CONTROL.

Any information collected through the Website is stored and processed in the United States. If you use our Website outside of the United States, You consent to having Your data transferred to the United States.

V. Data Retention Policy, Managing Your Information

We will retain Your information for as long as You use the Website and for a reasonable time thereafter. We may maintain anonymized or aggregated data, including usage data, for analytics purposes. We may retain and use Your information as necessary to comply with our legal obligations, resolve disputes, and/or for the period required by laws in applicable jurisdictions. Please note that some or all of the information We have collected may be required for the Website to function properly.

VI. Links to Other Services or Applications

This Privacy Policy applies only to the Website. The Website may contain links to other websites or apps or may forward users to other websites or apps that We may not own or operate and to which this Privacy Policy does not apply. The links from the Website do not imply that We endorse or have reviewed these websites or apps. The policies and procedures We describe here do not apply to these websites or apps. We neither can control nor are responsible for the privacy practices or content of these websites or apps. We suggest contacting these websites or app providers directly for information on their privacy policies. Nonetheless, We seek to protect the integrity of our Website and welcome any feedback about these linked websites and mobile applications.

VII. Your Choices Regarding Your Information

You have choices regarding the use of information by the Website.

VIII. Information Collected From Other Services and Mobile Applications and Do Not Track Policy

Your browser or device may offer You a “Do Not Track” option, which allows You to signal to operators of websites, web applications, mobile applications, and services (including behavioral advertising services) that You do not wish such operators to track certain of Your online activities over time and/or across different websites or applications. Our Website does not support Do Not Track requests at this time, which means that We or our analytics providers or other third parties with which We are working may collect information about Your online activity both during and after Your use of the Website.

IX. Children

Our Website is not intended for children under 18 years of age. We do not knowingly collect personal information from an individual under age 18. If You are under the age of 18, please do not submit any personal information through the Website. If You have reason to believe that We may have accidentally received personal information from an individual under age 18, please contact us immediately

X. Changes to Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time and from time to time without prior notice. Please review this Privacy Policy periodically, and especially before You provide any information. This Privacy Policy was made effective on the date indicated above.

XI. How to Contact Us

Please feel free to contact us by email at, or by writing us at Matthew Trent, Inc., 8383 Preston Center Plaza Drive, Suite 120, Dallas, TX 75225 USA, if You have any questions about this Privacy Policy.

XII. Your California Privacy Rights

Section 1798.83 of the California Civil Code permits California residents to request from a business, with whom the California resident has an established business relationship, certain information about the types of personal information the business has shared with third parties for those third parties’ direct marketing purposes, and the names and addresses of the third parties with whom the business has shared such information during the immediately preceding calendar year. You may make one request each year by emailing us at, or by writing us at Matthew Trent, Inc., 8383 Preston Center Plaza Drive, Suite 120, Dallas, TX 75225 USA.

XIII. Your Nevada Privacy Rights

Senate Bill No. 220 (May 29, 2019) amends Chapter 603A of the Nevada Revised Statutes to permit a Nevada consumer to direct an operator of an Internet website or online service to refrain from making any sale of any covered information the operator has collected or will collect about that consumer. You may submit a request pursuant to this directive by emailing us at  We will provide further information about how We verify the authenticity of the request and Your identity.